seo
Search Engine Optimization
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Cognitive Science Meets SEO: Why True Localization Matters
While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic multi-local engagement. In marketing, optimal familiarity may relate to the ideal level of brand recognition and consumer exposure to a product or service. Achieving optimal familiarity in this context means…
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5 Trends in Content Localization + 1 to Keep an Eye On
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally…
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Charting 10 Years of The Google Algorithm
Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same core philosophy and business models. SGE is a perfect example. We’re still waiting on a wide rollout, suggesting that Google doesn’t entirely like what they see. It’s easy to nitpick…
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How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday
A good way of understanding how your users are engaging in the content to begin with because you could use any of these as a template. It’s not necessarily going to reflect your users, though. So, you could use tools like Hotjar, which has a decent heat mapping feature to understand where users are spending the majority of their time.…
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The MozCon 2024 Final Agenda Has Arrived!
7:30am — Registration & breakfast 9:00am — Opening Remarks + State of the Industry Ethan Hays Moz’s new General Manager will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details of the conference and setting the stage for what’s to come over the two days of MozCon. 9:15am — Optimize…
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An Introduction to Google Tag Manager
Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected to the debugger (don’t worry; that box is only visible to you, not to anyone who might be visiting your site.) On the left side panel in your Tag Assistant tab, you’ll see a…
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Unlock Your B2B SEO Content with Structured Resource Sections
Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts, case studies, press releases, videos, guides, and white papers has become the norm for B2B software websites. A major advantage to these resource hubs is that visitors can readily filter…
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Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us to be able to get things across, to be able to get things implemented, to be able to work with the stakeholders, to be able to make the campaign actually…
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How to Acknowledge and Cope with Fear of Local Business Reviews
Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at your local business reviews because it just doesn’t make you feel good, know that you’re not alone in being sometimes appalled by people’s behavior on the internet. You can post…
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Feeling Stuck: What to Do When You Don’t Know What to Do
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are all sorts of techniques you can use, but I’m going to go through one I use a lot: the traffic light system. The traffic light system First, work out what…
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